Software & product platforms
Experience with cloud platforms, authoring and delivery systems, scoring and reporting, and the product decisions that connect them to the people using them.
About Advanced Associates
A partner who can see the big picture.
And build the details.
I’m Douglas Potts. I help organizations turn ambitious ideas and complicated technology problems into practical, working solutions.
My career has taken me from software engineering to technical leadership, engineering management, and CTO responsibilities. I bring that combined perspective to Advanced Associates: the ability to question the strategy, design the system, and stay close to the implementation.
Douglas PottsFounder & Principal Consultant
Experience that informs the work
Built across disciplines.
The perspective I bring comes from building software, evolving platforms, and leading engineering teams. Each informs the others.
Integration & enterprise systems
Experience connecting applications and data, working with APIs and workflows, and addressing the operational realities behind a dependable platform.
Engineering & technology leadership
Experience setting technical direction, leading engineering teams, improving delivery practices, and translating business priorities into executable work.
What you can expect
Thoughtful work. Direct partnership.
Start with the problem.
Understand what people need and what the business is trying to accomplish. Let that guide the architecture and technology choices.
Connect the whole solution.
Consider the experience, data, access, integrations, infrastructure, and operating model together. Make the boundaries and dependencies explicit.
Stay practical.
Match the solution to the budget, timeline, team, and existing environment. Test the important assumptions and make tradeoffs clear.
Work in the open.
Communicate directly, document decisions, and give your team the understanding and materials to carry the work forward.
A good next step starts with a conversation
What are you working toward?
Bring the idea, the challenge, or the question.
We’ll talk through where to go from here.